Social media is a powerful tool for small businesses—but only when used correctly. Here are 7 common mistakes that could be holding you back (and how to fix them):

1. Inconsistent Posting

The issue: Posting randomly leads to low reach and engagement.
Fix it: Use a content calendar and scheduling tools like Buffer or Later to post consistently.

2. Being on Too Many Platforms

The issue: Spreading yourself thin reduces content quality.
Fix it: Focus on 1–2 platforms where your audience is active.

3. Only Posting Promotions

The issue: Constant sales posts push followers away.
Fix it: Follow the 80/20 rule — 80% value, 20% promotion.

4. Ignoring Comments & Messages

The issue: Missed opportunities to build trust and relationships.
Fix it: Set aside time daily to reply and engage with your audience.

5. Not Tracking Performance

The issue: You can’t improve what you don’t measure.
Fix it: Use analytics tools to track reach, engagement, and conversions.

6. Poor Visuals & Branding

The issue: Low-quality visuals damage your credibility.
Fix it: Use design tools like Canva and keep your branding consistent.

7. No Clear Strategy

The issue: Random posting = random results.
Fix it: Define your goals, audience, and content themes before posting.

💡 Final Tip:

Avoiding these simple mistakes can significantly improve your reach, engagement, and results on social media.

👉 Need help with your strategy? Let’s talk!